Sponsors of the Four Days Marches

Economic recession has no effect on Four Days Marches' faithful sponsors

The economic recession only had a limited effect on the number of companies sponsoring the Four Days Marches. Existing sponsors have proved to be particularly loyal to ‘The Walk of the World'.

Added value for walkers

"We seek new sponsors to replace those who withdraw and only strike up relationships with companies that can provide demonstrable added value for the walkers. We take care not to let commercial aspects get the upper hand. There are indeed a number of valuable connections that could be made with the Four Days Festivities and this is something that we are working on, together with the organisers," explains sponsor coordinator Bram Brinkman.
In 2011, the Four Days Marches and Four Days Festivities together once again formed the biggest multi-day outdoor event in the Netherlands. Almost 45,000 walkers take part in this walking endurance event. Add to that the partygoers enjoying the Four Days Festivities and you have over 2 million visitors to the city of Nijmegen and its surroundings.

Familiar sponsors

The usual sponsors that we all know and love will once again be sponsoring the 96th Four Days Marches. As an international shoes and clothing manufacturer, lead sponsor New Balance continues to identify with Nijmegen's biggest long-distance walking spectacle.
Brands such as Compeed (plasters), Albron (catering), Perskindol (muscular pain relief), GDF Suez (energy), Extran (sports drinks), VGZ (health insurance) and InterNLnet (Internet provider) have already become well-known Four Days Marches sponsors that all bring a lot of added value to the army of walkers with their products, services and/or activities on offer, some of which take place in the Promotion Village on the Wedren.

Media partners

Just like in previous editions of the Four Days Marches, television channels SBS 6 and Omroep Gelderland and daily newspaper De Gelderlander will be the media partners for the 96th Four Days Marches.